Rachel Lynn Chicago
Rachel owns a local jewelry brand based in Chicago. We started with producing her storefront hero shots, and then enhanced her listings more with creative secondary images.
Step 1: Creating a consistent look
We’ve worked closely with Rachel over the years to create a clean and consistent look for her hero shots on her website. Consistent photography for hero shots makes her storefront look professional and high-end. In turn, this reassures her customers that her products are also professional, high-end pieces of art.
Step 2: Creative secondary images
After working together producing her e-commerce white background hero shots, we helped expand her listings by adding creative secondary photography. We kept it simple with white, grey, and black backgrounds, and prop her items with podiums for a simple but elevated look.
The final touch (and arguably most important for jewelry) was lighting. We focused on showcasing lots of sparkle and shine in her products with hard direct lighting to see just how beautiful each piece is.
