AVENUE3 Product Photography Blog
Here, the Avenue3 team shares what we've learned from years of shooting product photography for e-commerce and consumer brands.
Learn about the mistakes that quietly hurt conversion rates, when white-background images actually matter (and when they don't), how to think about photography as an investment rather than a cost, and the small details like props, styling, and lighting, that separate good product photos from ones that actually sell.
Wherever you are in your branded photography journey, you'll find practical, no-fluff answers here.
10 Product Photo Mistakes That Are Hurting Your Conversion Rates
Product photography for new brands can feel daunting. There’s definitely a learning curve from organizing your first PDP to a veteran brand with hundreds of high-quality assets. To help brand’s move forward faster, we put together a list of 10 common product photography mistakes new brands make that undermine customer trust and decision-making, plus what you can do to fix them.
Do Brands Still Need White Background Photos?
White background images have been the most essential asset for many brands for decades. This is especially true for Amazon brands. Learn more about the importance of white background images, how they function for brands, and why they are invaluable assets to any product company who sells online.
Why Great Product Photography Can Make or Break Your E-commerce Business
Product photography is the gateway to sales. Great photographs help open the door, but bad photos could be closing it. Learn more about how your photography is helping or hurting your brand, and how to fix it.
Food Props in Product Photography
Food and plant props can elevate the photography of your non-food products, especially for products in the haircare, skincare, and beauty product industries where natural ingredients are focal points. Learn about the different ways you can use food, flowers, plants, and other perishable props for a photographic advantage.
Why Paying for Professional Product Photography is Worth Every Penny
Product photography is an expensive line item in brand marketing budgets. Some brands choose to settle for lower quality images in order to save money. What these brands don’t know is that saving a few bucks on photography now can cost you sales later. Learn why and how to avoid making those mistakes.
Is Product Photography Worth The Investment?
We know that product photography has gotten expensive. But like many things in life, the price of the product reflects the quality, usability, and durability of what you’re paying for. Professional product photography is expensive because it’s valuable. Why is it valuable? Because it will help your brand grow. Here’s how.