Mielle

Organics

We’ve worked closely with Mielle to create high-end photography assets with an emphasis on ingredients, lighting, styling, and texture.

Half an avocado being drizzled with olive oil against a gradient green and blue background.

Fresh ingredients are a staple in Mielle’s photography.

Brand photography doesn’t always mean photographing the product. Mielle knows that ingredient propping is an essential way to enhance product photography — especially when your brand highlights “natural,” “organic,” or “raw” ingredients. All of Mielle’s product lines are a mix of 2 fresh, natural ingredients. To highlight these ingredients, we styled and shot a batch of supporting images using the raw ingredients named in their products. Here’s some of the supporting ingredient shots we did for their best-selling collections.

Fresh green mint leaves with stems on a gradient light green background.

A slice of yellow watermelon and aloe vera against a blue background.

Honeycomb with honey dripping against a pink background.

Pomegranate seeds and honey dripping on a pink background.

Sliced mango and leaves with water droplets on a blue background.

Fresh rosemary sprigs on a green background

Close-up of a green leaf with a water droplet on a blue background.

Close-up of a sliced pomegranate showing red seeds on a pink background.

Aloe vera leaf with gel and droplets on a blue background

Slices of yellow watermelon on a blue background

Sliced mango levitating against a blue background

Whole and sliced avocados on a blue background

The Importance of Labels

One big focus for us in Mielle’s photography is label legibility. They have some reflective labels, which require extra attention to detail along with advanced lighting, compositing, and retouching techniques in order to keep the label clear and readable for their customers.

Here’s a look at how we accomplished that for their Kalahari Melon & Aloe Vera line of products.

Mielle Organics Kalahari Melon & Aloe Vera hair care products on yellow background.

Mielle Kalahari Melon & Aloe Vera shampoo and conditioner on yellow background

Hand holding foamy shampoo bottle against yellow background.

A hand holding a bottle of Mielle Organics Pomegranate & Honey Weightless Moisturizing Spray against a yellow background.

Mielle Kalahari Melon & Aloe Vera hair products set on a yellow background, featuring a weightless oil spray and curl forming glaze, with slices of melon and aloe vera.

Mielle Kalahari Melon & Aloe Vera deep conditioner on yellow background.

Mielle Kalahari Melon & Aloe Vera Curl Forming Glaze product tube with slices of aloe vera and yellow watermelon on a yellow background.

Bottle of Mielle Organics Kalahari Melon & Aloe Vera Weightless Oil against a yellow background.

Mielle shampoo bottle on a yellow background with Kalahari melon and aloe vera slices.

Mielle Kalahari Melon & Aloe Vera shampoo and conditioner products displayed with slices of aloe vera and yellow watermelon on a bright yellow background.

Hands holding a tube of Mielle Kalahari Melon & Aloe Vera curl glazing gel, with product being dispensed, against a yellow background.

Mielle weightless oil bottle with Kalahari melon and aloe vera, accompanied by melon slice and aloe slices on a yellow background.

Showing off Textures

As with most beauty care lines, product texture is frequently a key selling point for Mielle. Not only does it demonstrate what the customer can expect in the packaging, but it allows an opportunity for even more creative and artistically styled swatch shots.

Here are a few samples of how we’ve used swatches to elevate Mielle’s product photography both for swatch hero shots, and as supporting styling for product images.